Thursday, February 15, 2007

timberland and howies

There is a great article about how Timberland just aquired Howies eco fashion label out of the UK and the their continued efforts to make fashion more sustainable. Timberland's tag line, "make it better," sums up their long range vision of sustainability and their high minded commitment for carbon neutrality by 2010. 60% of the energy for their distribution center in California comes from solar power, and their European distribution center is powered by 100% renewable energy. They are also one of the first companies in the world to have developed ingredients labels on their boxes of shoes, a product which hardly ever is explained to the consumer. The organic slacks for men are 100% organic from Howies and the womens vest is also Howies brand. Bravo Timberland!

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