Tuesday, April 10, 2007

nau clothing: events connecting community in boulder

Nau, an eco-conscious outdoor activewear company with products made from renewable and recycled materials, has opened their 'web front' shops in Boulder, Chicago, Portland and Seattle. These are the initial flagship stores to a new type of company with concern for the environment and community. Nau gives 5 percent of purchases to nonprofit groups, shoppers have 10 choices for their philanthropy with half being local (Eco-Cycle, The Women's Bean Project, MicroBusiness Development Corp., the Center for ReSource Conservation and the Colorado Environmental Coalition for the store here in Colorado).

Customers also receive a 10 percent discount if they have their purchases shipped to their house instead of carrying them out of the store in a business model attempt to thin down their shop sizes (easier warehousing, tracking, less energy, smaller staff)-hybridizing the catalog and internet shopping with minimalist store models. Interiors of the store are eco fitted with recycled or sustainable materials.

Not only is Nau a great emerging apparel company, but they are bringing exciting speakers into their stores for small community gatherings on slideshow topics relating to the outdoors, adventure and sustainability.

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OpenID greencotton said...

Nice blog and excellent resources. I was sorry to hear that Nau is closing shop. They really brought some exciting new principles to the industry. More on their closure is at greencottonblog.com-- hopefully there will be another to fill their shoes soon.

7:53 PM  

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