kuyichi: conscious style from the netherlands
From growing the fibers to the distribution to the final product, Kuyichi makes sure that they offer a truly sustainable brand. Founded in 2001, Kuyichi offers organic cotton and fair trade jeans wear. I love that the name Kuyichi, derived from the Peruvian god of the rainbow. According to the legend, the rainbow god of the Taquile Indians became angry with the people and took all colours away from life. After introducing and perfecting the art of weaving beautiful blankets, the Indians brought back the colours of the rainbow to the world. The brand Kuyichi adopted this positivism and the name from the Taquile Indians.