Friday, September 21, 2007

xeko soy lemur: eco kids toy

A plush toy based on an endangered species made from SOYSILK (a fabric made from the waste produced during the manufacture of tofu) material has been created by Matter Group for Xeko Games. The soft toy is meant to raise awareness about endangered species and raise money for worldwide conservation efforts. The first Xeko Eco-Pal "Hairy," is a hairy-eared dwarf lemur (Allocebus trichotis) from Madagascar. Based on one of the smallest and most endangered lemurs in the world, the Hairy toy is a 5-inch plush animal with an 8-inch tail. In real-life, the hairy-eared dwarf lemur is roughly the size of a walnut. Xeko's plush line will feature popular characters from Xeko, their award-winning environmental and educational trading card game. Popular with boys and girls ages 8 to 12, Xeko teaches children about rare animals, introduces them to the principles of ecology, and takes them on an adventure to some of the most remarkable places on the planet. Instead of using monsters and fantasy, Xeko takes its cues from nature and science, casting actual animal species as the heroes on vibran cards, and basing game play on real ecosystem relationships. Xeko card rarity corresponds to the featured animal's endangered-species status.

Xeko adventure, Mission: Madagascar, received Creative Child Magazine's 2006 Toy of the Year Award, the National Parenting Council's Seal of Approval, and a 2006 Parents' Choice Foundation Recommended Award.

Matter Group is contributing 4% of net Xeko sales to Conservation International. Conservation International works to save the habitat of endangered animals like Hairy in Madagascar and other conservation hotspots around the globe.

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