Wednesday, March 05, 2008

rapanui clothing: ethical, responsible & organic

Rapanui Clothing is an organic and sustainable clothing company based on the Isle of Wight (an island in the English Channel), using organic, natural and ethical fabrics. Rapanui's factories use wind and solar panels, biodiesel vans and carbon offset warehousing.

Set up by surfing brothers Rob and Mart Drake-Knight, 23 and 21 respectively, the brothers were motivated to influence environmental change after becoming ill from surfing in polluted waters.
Rapanui is the result of this inspiration, the entire process being ethical and environmental. The garments are manufactured in Fairwear Foundation audited factories – ensuring that at every stage of the garment manufacturing process workers are guaranteed a fair deal. Their products are also undergoing licence for fair trade. All workers for the company are provided with a bike, cycle rack and shower access at their headquarters--which is a great incentive to cut down on the emissions.

The garments themselves are made of sustainable coppiced bamboo, organic cotton and convergence cotton. Their organic products are also double-certified under the soil association standard and the global organic textile standard. Convergence cotton is their latest fabric; grown using organic agriculture methods on land re-claimed from commercial farmers. Within three years the plot will show no trace of the previous owner’s chemical footprint. These fabrics are softer, more breathable, hypoallergenic, biodegradable and recyclable.

Rapanui also pays a self-imposed ‘earth tax’. 5% of profits are donated to conservation charities such as the ‘trees for life’ project in the Caledonian forest, Scotland and the Marine Conservation Society.

“Rapanui offers consumers the opportunity to buy into an ethos, to take the first step in ‘going green’ or to continue their ‘green’ lifestyle in their fashion-wear.”
Rapanui also provide schools, colleges, universities and adult learning environments with talks on climate change, presenting the facts, not opinions. At the events education is paramount, ‘top tips’ are detailed on how to reduce carbon emissions and environmental impact in the home and elsewhere. there anything that this company does not do?

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