brian dougherty of celery design: aiga denver

Aiga Colorado presents and evening with Brian Dougherty of Celery Design.
Brian is a founding partner at Celery Design Collaborative in Berkeley, California. This studio has been doing cutting-edge green design and brand strategy and has been recognized with the Environmental Leadership Award from AIGA.

Brian's work challenges old ideas and methods -- forcing design to move from intentions to actions within a framework of practical concerns and profitability. His approach, which Brian calls "Designing Backwards", begins with the design artifact’s ultimate destiny. Working backward, he takes into consideration factors such as re-usability, carbon footprint, printing optimization, warehousing, transportation and paper choices.