Thursday, January 22, 2009

future natural: the eco version of sephora

Future Natural is an online beauty boutique with all natural skin care and cosmetics. The eco Sephora, if you will, Future Natural offers effective alternatives to conventional beauty products, and to enrich the planet in the process. The company provides full disclosure of all ingredients, an onsite glossary, and the fantastic stories behind the brands, giving customers all the information they need for smart choices for themselves.

Future Naturalonly represents brands that have no petroleum derivatives, no parabens, no synthetic colors or fragrances, dibutyl pthalate, sodium lauryl sulphate, formaldehyde, or any other known harmful ingredients, and absolutely none of the products are tested on animals. Check out their site for the best organic, biodynamic, natural, wild-harvested and artisan brands in the world. Though not all of their products are 100% organic or natural, and not all of them use eco packaging, the companies philosophy is that doing something is better than doing nothing & supporting companies that are making the effort to eliminate toxic ingredients & processes is a great endeavor.

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