Thursday, November 12, 2009

preserve products: everyday tableware line

For more than 13 years, Preserve Products has been a leader in recycling plastics to use in their hygene like toothbrushes and razors. After years spent making personal care products, Preserve surveyed its customers to find out where else they'd like to see their products, and expanded its offerings to include a line of kitchen products. Their Everyday Tableware line, which was recently launched in Target as part of its back-to-college promotion, was designed in partnership with Evo Design and addresses a unique challenge for the affordable tableware market: It's made from recycled plastic yet sturdy enough to withstand years of everyday use.

There are many rea sons that people do not reuse tableware such as aesthetic concerns or marks left by cutlery, the shape looks too manufactured or they simply are not durable enought. Preserve has given these 100% post industrial dishware certain colors, textures and shapes to address these concerns. Objects don't last forever though, when finished using Preserve's dishware, you can send them back to the company to be recyclabled.

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