Friday, January 22, 2010

icebreaker clothing: sustainable merino wool

Ice Breaker clothing New Zealand proves that wool can be worn in warm weather. They have released a new line of “ultra-fine” merino wool T-shirts and they offer an entire range of men’s and women’s summer clothing. Merino wool is a sustainable material, and Icebreaker is launching a garment traceability program called BAACODE that will allow consumers access to the company’s sustainable and ethical practices through-out their entire supply chain. BAACODE will also track individual garments back to the New Zealand merino station where the wool was procured. You've gotta love Icebreakers ad campaigns too!

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